Roys donating money to EACH -  East Anglias Children's Hospices The Nook Appeal - One of Roys' charities of the year 2019 Roys staff in pink for Wear it Pink Day Roys donating to Children in Need EAAA - East Anglian Air Ambulance - One of Roys' charities of the year 2019 Roys staff on Christmas Jumper Day Roys donating money to Wroxham 1st Girl Guides SERV Norfolk - One of Roys' charities of the year 2019 Memory Jar from Nelson's Journey in recognition of Roys' support in 2018 Roys named N&N Hospitals charity Champion 2023

Charity & Community Work

At Roys, we consider ourselves a part of the community around all of our stores. We engage with the local area & do all we can to help wherever possible. After all, it's our customers & staff that have kept us going for over 125 years so it is our privilege to give something back to the communities. We are inundated with requests from clubs, groups, charities, schools and many others asking for raffle prizes and products for events, last year we managed to help 223 charities & good causes.

Throughout 2023 in total we raised over £39,000 through 10p carrier bag sales, donations from the Making a Difference Locally Fund (MADL), raffle and product donations and raising money in other ways such as wearing fancy dress on special days and in-store collections.

What we've been doing recently

Hoveton Norfolk Day Celebration

£500 for Hoveton's Norfolk Day Celebration

April 2024

Roys have donated £500 to the Friends of Hoveton Village Hall to help towards their Norfolk Day Celebration. The money will help fund the attendance of St John's Ambulance Service to provide first aid for the event, the children's entertainer and games area.

Edith Cavell Primary School

£250 for School Bereavement Reflection Area

April 2024

Roys have donated £250 to the Edith Cavell Primary School to help with the creation of a reflection area for bereaved children to visit to remember lost loved ones. They will be able to create their own memorial stones to place in the reflection area.

Suffolk Wildlife Trust

£640 for Suffolk Wildlife Trust

April 2024

Roys have donated £640 to fund 4 trail cameras for the Trust's Wilder Schools & Farming Outreach Activities around the Worlingham Marshes. The project aims to help children see what wildlife is present on their school grounds to help them connect with nature and help farmers understand what is on their landholding and improve their habitats.

Costessey Dementia Cafe

£250 to help Costessey Dementia Café

March 2024

Our £250 donation will help provide activities such as books, crafts & games. The café which is run by Costessey Town Council is a free drop in session for carers and the cared for to meet others, share experiences, and gain advice & support.

Social Enterprise Moments

£250 to Help Pop-up Community Café

February 2024

Social Moments Enterprise is a newly established charity aiming to foster community cohesion and address issues of isolation, food insecurity, and lack of afordable spaces for socialising. Our £250 donation will help provide toys for a new pop-up community café & community hub in Rackheath. The charity later plans to expand to Hoveton & Sallhouse.

Adventure Riding Club

£250 to Provide Defibrillator

February 2024

Roys have provided £250 towards the cost of a defibrillator at Adventure Riding Club in Barnby, Suffolk. Having a defibrillator on-site could be crucial in an emergency at a rural site where it can take time for emergency services to respond to.

Hoveton Village Hall

£1000 to Help Village Hall Roof Repairs

January 2024

Roys have donated £1000 to Hoveton Village Hall towards the costs of roof repairs. The roof was severly damaged by storm Gerrit at the end of December last year.

1st Hetherset Scouting Group

£250 to Replace Scouting Equipment

January 2024

Roys have donated £250 to 1st Hethersett Scouting Group to help with the replacement of camping and kitchen items to help the group with a planned camping trip and cooking badge project.

Black Dog Music Project

£500 Donation to the Black Dog Music Project

January 2024

Roys are proud to have donated £500 to help the Black Dog Music Project with an all day music event they are running at Wroxham football ground on Sunday 12th May. The donation will go towards the cost of the stage needed to put on the event. The project is a user led organisation set up to provide a friendly space and music sessions for people with mental health issues and other disabilities. The event marks the start of Mental Health Awareness Week which runs from 13th to the 19th May, and will also feature craft, food & drink stalls, and Norfolk's mental health & disability charities.

Autism Anglia

£250 to Help Allotment Project

January 2024

Roys have donated £250 to help Autism Anglia with getting their allotment ready for the summer. The allotment is educational for those the charity supports, as well as providing ingredients for other life skills sessions, and some of its produce being sold to raise additional funds.

Meet our charities of the year 2024

Each year we choose new charities for our stores to support. Our stores each support their own charities, with some stores sharing a cause, which are nominated and voted by staff in the stores.
Roys will also continue to donate to other charities and groups with the MADL fund and try to help with as many other requests as possible.

Sea Palling Lifeboat LOGO

Sea Palling Lifeboat

Wroxham Food Hall, DIY Centre, Head Office and Pinetrees Warehouse

"Our goal is to provide and maintain an Inshore Lifeboat to enable us to provide search and rescue operations when tasked by M.C.A. We run a single 6.3 Ocean Pro RIB, an Arancia ILB and a shoreline rescue Argocat, all covering the area between Eccles-on-Sea and Winterton-on-Sea."

FAITH Animal Rescue LOGO

F.A.I.T.H. Animal Rescue

Wroxham Department Store, Garden Centre, Toy Shop & Fuel Station

"F.A.I.T.H. is a progressive animal rescue centre, where animal welfare comes first. We believe that their mental health and well being are as important as their physical health."

Norfolk & Norwich Hospitals Charity LOGO

Norfolk & Norwich Neonatal Intensive Care Unit

Highway Garden & Leisure

"Babies may be in intensive care, high dependency or the special care areas of the unit. Our unit receives babies from across the region and further afield and our NICU staff care for more than 850 babies a year."

Beccles Sea Cadets LOGO

Beccles Sea Cadets

Roys of Beccles

"Welcome to a different kind of adventure. We’re helping to launch local young people for life today. Transforming them into confident, resilient young people who thrive in a complex world, whatever they want to do when they leave school."


The Hamlet

Roys of Bowthorpe

"We provide support for children, young people and adults with disabilities and complex health needs. By providing recreational, educational and social opportunities, our members are given the chance to be themselves, explore choice and reach their full potential – a life without limits!"


Dereham Cancer Care

Roys of Dereham

"Local charity for local people – supporting all affected by cancer. Our Centre is staffed by Volunteers who offer support, friendship and information to cancer patients, their families and carers. We are here to help with your cancer journey. "

Norfolk & Suffolk Animal Trust LOGO

Norfolk & Suffolk Animal Trust

Roys of North Walsham

"Dedicated to the Welfare and Protection of Animals. The happiness and health of all our animals is at the centre of all our efforts. We try to find each and every animal in our care a loving family home for life."

The Feed LOGO

The Feed

Roys of Norwich - Magdalen Street

"Our vision is for ‘Communities where everyone thrives’. Through the power of food, our mission is to empower communities in Norwich, ensuring each and every person has the support to eat well, live well, and feel connected."

The Christopher Centre LOGO

The Christopher Centre

Roys of Sudbury

"A great place to get involved in the community and meet new people. If you’re looking for a welcoming and inclusive space where you can engage with local events and activities, then The Christopher Centre is the place."

Growkids Thetford LOGO

Thetford Growkids

Roys of Thetford

"Based out of our location in Thetford, our aim is to provide good quality, new and second-hand children’s clothes (up to 11 years), completely free of charge, to anyone who needs it, regardless of their income, background, or faith."

10p LOGO

How the money is raised

These donations are taken from the sales of our plastic bags. Every time you buy a carrier bag in one our stores, we donate 10p to that store's Charity of the Year. So if you forget your shopping bags, at least you're helping a great charity!


Making a Difference Locally

MADL (Making a difference locally) is a charity organisation that we've partnered with to support good causes in the local community. They help us to raise money which we donate to local charities and good causes in the community such as schools, churches, children’s groups, environmental projects and much more.

Last Year We Donated


to local good causes using our MADL fund

How it Works

Donations are made into our charity fund based on the sales of selected grocery products as indicated in our leaflets. Roys then donate money from this fund to local charities and good causes.

To be considered for the MADL fund or to ask for a raffle donation please contact [email protected] telling us a bit about your charity or project and how you would like help. Please note we are only able to help causes local to our stores unless there are unusual circumstances.

What our customers say about us

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