Norfolk Strawberries


Grown in the fertile soils of Norfolk, we love our Norfolk Strawberries for their exceptional sweetness and flavor. Benefiting from the region's long hours of sunshine, our strawberries develop a deep red color and juicy texture. They're delicious in desserts, with cream, or just on their own!

Author & Illustrator Jamie Payne, Biggle-Dink book signing at Roys of Wroxham

Biggle-Dink Book Signing with Jamie Payne

Roys is proud to be hosting author and illustrator Jamie Payne for a book signing as part of the launch of his new Biggle-Dink book, Big Feelings, which is in aid of Nelson's Journey. The signing will take place in Roys' Wroxham department store on Thursday 30th May, 11am to 2:30pm.

Jamie has written and illustrated several children's books about the character Biggle-Dink and their friends. In November 2023 he approached Nelson's Journey about the idea of creating a bespoke book featuring Biggle-Dink that would help support bereaved children and raise money for the charity. The resulting book 'Big Feelings' aims to help children explore various feelings and focuses on how to manage anger safely.

Readers of my books will know that Biggle-Dink sometimes struggles with tricky feelings and emotions, so creating a custom book in this area seemed a logical fit. In the book, Biggle-Dink experiences a few different emotions but it focuses on how they deal with anger.Jamie PayneAuthor & Illustrator

Nelson’s Journey aims to improve the emotional wellbeing of bereaved children in Norfolk by: increasing their confidence and self-belief, providing education about the causes of death, enabling families to talk openly about their bereavement. They also provide opportunities to remember those who have died and help children to express and understand their emotions.

Like many other people in Norfolk, I am fortunate enough to have never needed the type of support that Nelson's Journey provides to bereaved children. I can't imagine how a child must feel when someone significant to them dies, but I take warmth from knowing that by producing and selling this book we can raise vital funds to help support these very children.Jamie PayneAuthor & Illustrator

The initial goal of the project was to raise £100, however thanks to the help of a number of local businesses 750 copies are being printed, hoping to raise £3,000 for Nelson's Journey. As well as being on sale in Roys Wroxham department store it will also be available from Roys' Bowthorpe, Dereham, Magdalen St & North Walsham stores and Cromer Pier. Copies of the book will also be stocked at Nelson's Journey to gift to children receiving support to helo them manage their feelings of anger.


Lacons beers
Lacons Brewery LOGO

Lacons Brewery

The Lacons name and brand has a rich history dating back to 1760. Though the brewery sadly closed in 1968 the brand was revived in 2009 and has since gone from strength to strength. Based in a new brewery in Great Yarmouth, Norfolk they now produce a range of multi-award winning ales and still use the original Lacons yeast.


Burn Valley Wines
Burn Valley LOGO

Burn Valley Vineyard

In October 1989, the 'Family Robinson' settled at Crossways Farm, North Creake, where Laura, Jack, and Samantha relished coastal life alongside their parents, engaging in traditional Norfolk farming practices of cereals, sugar beet, and sheep grazing. Jack, now a seasoned farmer, resides on the farm with his wife Natalie and their children, Archie and Ava. Laura pursued a career in Forensic Science until she and her partner Steve journeyed to Norway and Austria, where Steve honed his culinary skills in esteemed restaurants. Returning to Norfolk in 2013, they established Burn Valley Catering. Meanwhile, Samantha pursued her love for languages, teaching English abroad. In 2015, John proposed the family vineyard venture, which gained approval, leading Laura to undertake vine-growing courses while both she and Samantha achieved WSET certifications.

Sharon Maughan and Trevor Eve launch Facewise skincare

Sharon Maughan and Trevor Eve launch Facewise skincare at Roys of Wroxham

Roys has introduced Facewise skincare to their health and beauty department and will be joined by founder Sharon Maughan for its launch.

Award winning British actress, director and producer, Sharon Maughan developed health problems in 2009 due to a reaction to a preservative, salicylate. Suffering from symptoms including breathing problems, eczema, and incredibly sensitive skin, she was advised to make significant lifestyle changes and drastically limit her salicylate intake.

These health challenges have prompted Sharon to embark on the development of a skincare line aimed at mitigating salicylate absorption through the skin, catering specifically to individuals with sensitive skin concerns. Facewise has been produced from all natural ingredients, is suitable for all skin types, is 100% vegan, animal friendly and is made in England.

The brand currently consists of 4 products: A melting cleansing balm, an essential eye cream, a moisturising day cream and a revitalising face oil.

It has been great getting to know Sharon and learning about Facewise skincare. Sensitive skin is a growing concern in the UK, and we are grateful to have a product range made from the best quality ingredients and low in salicylates, suitable for sensitive skin. The range has been tried and tested and we are very impressed with the results. We feel the range is a great fit for our customer base and we can’t wait for people to try it for themselves. We are very much looking forward to Sharon visiting on the 6th April to launch the brand at Roys, it is currently only stocked at Harrods and pharmacies so it is fantastic to add Roys as a stockist. Sharon and husband Trevor Eve, are both very warm and charming, and we know customers will love getting to know them and their products.Kirstie SamwellRoys Health & Beauty Buyer

Sharon will be appearing on 6th April from 12pm to 3pm at Roys Department store in Hoveton with her husband Trevor Eve, best known for Waking the Dead and Shoestring. The couple met in Norwich and hold fond memories of the area. Trevor is extremely knowledgeable and passionate about Facewise being an avid user of the products himself. Trevor will be on hand to answer any questions customers may have alongside Sharon.

Customers will be offered a free signed copy of Trevor Eve’s book “Lomita For Ever” with every two Facewise products bought along with a voucher for a reduced price Facewise mini Facial, blow-dry and glass of fizz at Richard Ward Hair and Metrospa.

Customers are invited to visit Roys department store on 6th April between 12pm and 3pm to meet Sharon Maughan and Trevor Eve, and to find more out about Facewise. The couple will also be signing any products purchased on the day.

Tom Blofeld author of the BeWILDerwood book series

Roys Welcome BeWILDerwod author Tom Blofeld for Book Signing

Excitement is mounting in the picturesque village of Hoveton as Roys of Wroxham, a beloved local institution, announces a special book signing event featuring acclaimed author Tom Blofeld. The event, set to take place on March 29th from 11am to 1pm at Roys of Wroxham Department Store, will showcase Blofeld's enchanting BeWILDerwood series, inviting both tourists and locals to discover the magic of this whimsical literary world.

Tom Blofeld, the creative mind behind the beloved BeWILDerwood books, will be on-site to meet fans, sign copies of his books, and share stories about his imaginative creations. With Roys of Wroxham located less than 2 miles from the enchanting BeWILDerwood attraction, the event serves as a perfect opportunity for visitors to explore the area's unique offerings and immerse themselves in a world of adventure and wonder.

BeWILDerwood, a cherished destination known for its captivating treetop walks, intricate wooden structures, and lively storytelling sessions, has captured the hearts of children and adults alike since its inception. Now, with Tom Blofeld's book signing event at Roys of Wroxham, fans have the chance to delve deeper into the fantastical realm of BeWILDerwood and experience its magic through the pages of Blofeld's enchanting stories.

During the event, attendees will have the opportunity to purchase copies of Blofeld's four BeWILDerwood books. Whether visitors are longtime fans of the series or newcomers eager to embark on a literary adventure, the book signing promises to be a memorable experience for all.

We’re thrilled to be teaming up with our neighbours at Roys! I’m very much looking forward to seeing lots of lovely locals at the book signing.Tom BlofeldBeWILDerwood book series author
We are delighted to welcome Tom Blofeld to Roys of Wroxham for this special book signing event, his BeWILDerwood series has captivated readers of all ages with its imaginative storytelling and whimsical characters. We invite everyone to join us for a magical day to learn more about BeWILDerwood and its fantastical residents.Joanne SymondsRoys Marketing Manager

Don't miss your chance to meet Tom Blofeld and discover the enchanting world of BeWILDerwood at Roys of Wroxham on March 29th, 11am to 1pm.

David Blake signing books in Roys Department Store

Roys Welcome David Blake For Book Signing

Roys is proud to be hosting bestselling crime fiction author David Blake in our Wroxham department store on Saturday 30th of March, between 11am and 1pm.

Blake’s popular series following DI Tanner in the heart of the Norfolk and Suffolk Broads receives its latest instalment in the form of Swanton Morley, which follows a mystery of political intrigue and murder. Blake will be promoting the highly anticipated release in Roys’ flagship store, giving visitors the chance to meet the author in person and purchase a signed copy of the book.

As a long time visitor of East Anglia and guest at Roys of Wroxham, Blake’s novels are a great example of fiction staged in the local area and serve as an excellent companion to both those exploring for the first time, and those who are already familiar with its breathtaking scenery.

As an important fixture of the Norfolk and Suffolk landscape for over a century, Roys pride themselves on celebrating the area and its heritage. Collaborating with local suppliers is at the heart of Roys’ values, and a keyway of engaging with the community. Roys works closely with Bittern Books – a wholesaler and distributor of local books based in Badersfield – whose range continues to grow in stores. This collection of titles shines an important light on local authors, interest, history, and the stories that are woven into East Anglia’s unique landscape.

Roys is one of our best customers, and not only for local fiction, such as the David Blake series, but also for local history and tourist information. There is a huge amount of interest in Norfolk for the history of the area, and people still love to buy physical books, both as gifts and for themselves.Steve HainesBittern Books Co-owner
We are delighted to host David once more with his latest page turner, situated as we are in the heartland of his setting. The growing search for connection to people and places is stronger than ever, and therefore Roys local book range is once again on the increase; facilitated by the diligent work of our Buying and Store teams in collaboration with our supply base.Paul RoyRoys Buying & Marketing Director

To have the chance to meet David Blake for the signing event, visit Roys flagship Wroxham department store on Saturday the 30th of March from 11am to 1pm.

Roys Food Hall Assistant Manager Presenting a cheque to Sarah Gilbert from The Black Dog Music Project

Roys Donate £500 to The Black Dog Music Project

Roys are proud to have donated £500 to help the Black Dog Music Project towards the cost of the stage needed to put on an all day music event they are running. The event is free to enter and runs from 10am to 7pm at Wroxham football ground on Sunday 12th May. It marks the start of Mental Health Awareness Week which runs from 13th to the 19th May. As well as live music the event will also feature craft, food & drink stalls, and Norfolk's mental health & disability charities.

The project is a user led organisation set up to provide a friendly space and music sessions for people with mental health issues and other disabilities, and who find it difficult to access mainstream music organisations due to health and social barriers. They believe music is a vehicle through which members can develop confidence, self esteem, develop new skills or rediscover previous ones. Members are encouraged to write songs and music, and to perform if they wish to do so.

The project holds sessions on Tuesday and Wednesday afternoons at Earth Studios off Salhouse Road in Norwich, and new members and volunteers are always welcome.

We are extremely pleased that we have been able to help the Black Dog Project with their event. Roys loves to help the local community wherever possible, and this all-day music event is one that everyone can enjoy. We wish them all the luck for a hugely successful event.Joanne SymondsRoys Marketing Manager
Burn Valley wines in Roys Food Hall

New Local Supplier - Burn Valley Vineyard

Roys of Wroxham has expanded their range of local wines with the addition of the award-winning Burn Valley Vineyard.

Roys is committed to supporting local producers and currently stocks over 1000 local products. Supporting local businesses has been a part of Roys' mission for almost 130 years for many reasons including supporting the local economy, reducing the carbon footprint, and simply because customers like local products, often more than national ones!

Burn Valley Vineyard, based not far from Fakenham, is the latest addition to Roys' collection of local suppliers. Established in 2016, the vineyard was created to diversify the existing family farming business. The vineyard covers a 12 acre south facing site, which is predominantly chalk and flint and only four miles from the coast. They have planted nine different types of vines to give rise to a variety of different wines, including sparkling, red, white, rose, dessert, and even vermouths. Each vintage has won awards locally and nationally.

We are so happy to have started this partnership with Roys. We have good placement along the North Norfolk coast but are always open to new local stockists to spread the Burn Valley brand far and wide.LauraBurn Valley owner
We’re delighted to have another great local supplier in Roys’ range. Viticulture in Norfolk appears to be in robust health as the terroir and climate of Norfolk becomes recognised, not just in the UK, but on the world stage. A combination of factors, it appears, produces wines with the potential for outstanding quality. The work Burn Valley are achieving in doing this is exciting and I am very glad to welcome them to Roys. I’m hopeful we can stimulate the same success in Norfolk wines at Roys that we have had in our local beers, stocking most if not all of the best in our stores. What more can I say,? We love our work and will continue our endeavours to source these unique, interesting products for our customers.Paul RoyRoys Buying & Marketing Director

Roys are stocking 6 varieties of Burn Valley wine including Pinot noir rose, Schonburger and Solaris Black Label available initially from the Food Hall in Hoveton.


Norton's Dairy cow and milk
Norton's Dairy LOGO

Norton's Dairy

Nortons Dairy provide us with proper old fashioned local milk! Their herd of Brown Swiss cows are all milked on a voluntary basis to avoid stress, so you can be confident the milk comes from happy cows. They produce milk with a naturally higher fat content, which makes for super tasty milk.


Havensfield Happy Hens
Havensfield LOGO

Havensfield Happy Hens

At Havensfield Happy Hens they believe that happy hens lay the most delicious eggs. At Havensfield the hens are kept happy by living in small flocks with the most delicious, local, nutrient rich food delivered to their feed troughs.


St Peters Ale

St. Peter's Brewery

St. Peter's Brewery is based at St. Peter South Elmham, near Bungay in Suffolk. They use excellent quality water from their own deep bore hole, locally malted barley together with Kentish hops to brew a range of classic English ales.

Highlights of how Roys has helped charities in 2023

How we helped charities & communities in 2023

During 2023 Roys is pleased to have been able to help a large number of local charities and good causes. The total number of causes Roys has been able to help is 223, ranging from air ambulances to rescued animals and everything in between. Around half of the causes helped were through raffle prize donations, meaning many of the donations will have hopefully gone on to help raise even more money for charity.

In total we've raised over £39,000 through our MADL donations, plastic bag sales, raffle prize donations & other money-raising such as wearing fancy dress on special days & in-store collections.

10p is donated from the sale of every plastic bag, which raised £26,011, going to several charities. Our stores have different charities of the year voted on by the staff and those charities will receive a donation equal to the amount that store has raised. In total 11 charities will receive the following donations; £8,477 to East Anglian Air Ambulance (raised by our Wroxham Food Hall & fuel station), £5,740 to The Banjamin Foundation (raised by our Bowthorpe store), £3,731 to Norfolk & Waveny Mind (raised by our our Wroxham Department Store, garden Centre & Roys Toys), £2,056 to Priscilla Bacon Hospice (raised by our Norwich, Magdalen St store), £1,357 to Thetford Foodbank (raised by our Thetfordstore), £1,323 to Number 72 (raised by our Sudbury store), £1,153 to Suffolk Librariess (raised by our Beccles store), £784 toNorfolk Death Children's Society (raised by our Highway Garden & Leisure), £658 to Dereham Men's Shed (raised by our Dereham store),£579 to Norfolk Accident Rescue Service (raised by our North Walsham store), and £149 for Eating Matters (raised by our Wroxham DIY Centre).

Our Making A Difference Locally Fund (MADL) has helped many great causes. In this scheme, money is put into Roys' MADL fund based on sales of selected grocery products sold in Roys stores and then used to help local charities and good causes. Donations from this scheme include; £1000 to Stalham Baptist Church, £500 to South Walsham Village Hall, £250 to Coltishall Primary School, £250 to Corton House Care Home, and £120 to Beccles Sea Cadets.

In-store money raising have raised over £3,000, with staff and customers coming together to help several great charities. Much of this money comes from collection pots in-store, but events such as Children in Need (£528), Wear It Pink (£313 to Breast Cancer Now) are also very significant.

Lee Hodds, Bowthorpe store manager, presenting a check to Josh from the Benjamin Foundation

Lee Hodds, Bowthorpe store manager, presenting a check of £5740 to Josh from the Benjamin Foundation

More information about how Roys helps charities is available on our Charity & Community page. If you would like to be considered for the MADL fund please contact [email protected] telling us a bit about your charity or project and how you would like help.

Meet our charities of the year 2024

Each year we choose new charities for our stores to support. Our stores each support their own charities, with some stores sharing a cause, which are nominated and voted by staff in the stores.
Roys will also continue to donate to other charities and groups with the MADL fund and try to help with as many other requests as possible.

Sea Palling Lifeboat LOGO

Sea Palling Lifeboat

Wroxham Food Hall, DIY Centre, Head Office and Pinetrees Warehouse

"Our goal is to provide and maintain an Inshore Lifeboat to enable us to provide search and rescue operations when tasked by M.C.A. We run a single 6.3 Ocean Pro RIB, an Arancia ILB and a shoreline rescue Argocat, all covering the area between Eccles-on-Sea and Winterton-on-Sea."

FAITH Animal Rescue LOGO

F.A.I.T.H. Animal Rescue

Wroxham Department Store, Garden Centre, Toy Shop & Fuel Station

"F.A.I.T.H. is a progressive animal rescue centre, where animal welfare comes first. We believe that their mental health and well being are as important as their physical health."

Norfolk & Norwich Hospitals Charity LOGO

Norfolk & Norwich Neonatal Intensive Care Unit

Highway Garden & Leisure

"Babies may be in intensive care, high dependency or the special care areas of the unit. Our unit receives babies from across the region and further afield and our NICU staff care for more than 850 babies a year."

Beccles Sea Cadets LOGO

Beccles Sea Cadets

Roys of Beccles

"Welcome to a different kind of adventure. We’re helping to launch local young people for life today. Transforming them into confident, resilient young people who thrive in a complex world, whatever they want to do when they leave school."


The Hamlet

Roys of Bowthorpe

"We provide support for children, young people and adults with disabilities and complex health needs. By providing recreational, educational and social opportunities, our members are given the chance to be themselves, explore choice and reach their full potential – a life without limits!"


Dereham Cancer Care

Roys of Dereham

"Local charity for local people – supporting all affected by cancer. Our Centre is staffed by Volunteers who offer support, friendship and information to cancer patients, their families and carers. We are here to help with your cancer journey. "

Norfolk & Suffolk Animal Trust LOGO

Norfolk & Suffolk Animal Trust

Roys of North Walsham

"Dedicated to the Welfare and Protection of Animals. The happiness and health of all our animals is at the centre of all our efforts. We try to find each and every animal in our care a loving family home for life."

The Feed LOGO

The Feed

Roys of Norwich - Magdalen Street

"Our vision is for ‘Communities where everyone thrives’. Through the power of food, our mission is to empower communities in Norwich, ensuring each and every person has the support to eat well, live well, and feel connected."

The Christopher Centre LOGO

The Christopher Centre

Roys of Sudbury

"A great place to get involved in the community and meet new people. If you’re looking for a welcoming and inclusive space where you can engage with local events and activities, then The Christopher Centre is the place."

Growkids Thetford LOGO

Thetford Growkids

Roys of Thetford

"Based out of our location in Thetford, our aim is to provide good quality, new and second-hand children’s clothes (up to 11 years), completely free of charge, to anyone who needs it, regardless of their income, background, or faith."

10p LOGO

How the money is raised

These donations are taken from the sales of our plastic bags. Every time you buy a carrier bag in one our stores, we donate 10p to that store's Charity of the Year. So if you forget your shopping bags, at least you're helping a great charity!

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