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£2400 raised for local foodbanks by supporting local suppliers

During November we gave customers an easy way to help support both local suppliers and the local community, by doing doing one simple thing; buying local products. For every local product bought during November we put 2p into a pot to be divided up between local foodbanks. Over a thousand local products were bought in November, putting £2,218 into the pot, which we then topped up to £2,400 to be split between, The Trussel trust's Mid Norfolk Foodbank in Dereham, the North Norfolk Foodbank in Cromer and Thetford Foodbank; plus Norwich Foodbank's locations at Wroxham & Hoveton United Reformed Church and its 7 locations in Norwich. Plus the Beccles Salvation Army and Stour Valley Vineyard Church in Sudbury.

We are delighted to accept this gift from Roys, having had support from them several times over the years with donations of toiletries, carrier bags and money.Hannah Worselyproject manager at Norwich Foodbank

More information about our local suppliers and how Roys helps charities is available on our Charity & Community page.


Fresh Approach

Fresh Approach

Fresh Approach started out as growers in 1992 and have since expanded to wholesale as well. They farm on 60 acres of land in Aylsham, Norfolk, growing a number of seasonal crops and supplying Roys with great produce such as their corn on the cob in the summer and Brussel sprout stalks in the winter.

Members of the East Anglian Air Ambulance receiving a cheque for £6990 from Roys Wroxham Food Hall's Store manager and staff

Roys Raises £6990 for East Anglian Air Ambulance

Staff Members from Roys' Wroxham Food Hall Hannah, Sam, Shane, and store manager Chris Mullender were happy to visit Helimed House and present a cheque for £6990 to members of the East Anglian Air Ambulance Team. The staff members were given a tour of the airbase which had recently re-opened in September after being extended and refurbished. The tour included their immersive training suite, thank you wall (which includes a plaque for Roys), and they were able to meet members of the crew. The building work has enabled the charity to operate 24/7 by air and road.

It was marvellous to visit the East Anglian Air Ambulance, and interesting to gain an insight into how they run the service. I was really impressed with their training suite and I'm really glad we could make such a meaningful contribution.Chris MullenderWroxham Food Hall Store Manager

The air ambulance was voted as the charity of the year for our Wroxham Food Hall by staff, and the donation was made possible primarily through sales of carrier bags throughout 2021, but also includes donations from collection pots and money raised through other events such as fancy dress days.

The EAAA is a service that may be needed by anyone within East Anglia and has saved countless lives, Roys are thankful to their customers for raising this money to help towards keeping the charity running. The charity does not receive any funding from the government and relies purely on donations and fundraising from the public. With each mission costing several thousands of pounds and equipment costing tens of thousands of pounds every penny helps to keep the service running.

More information about our local suppliers and how Roys helps charities is available on our Charity & Community page.

Roys Bowthorpe Store Manager Lee Hodds & staff members Lindsey & Paul Carr present a cheque for £3380 to Claire Feek of Priscilla Bacon Hospice

Roys Raises £3380 for Priscilla Bacon Hospice

Roys are proud to announce the donation of £3380.56 to the Priscilla Bacon Hospice appeal, a donation which was made possible primarily through sales of carrier bags throughout 2021, but also includes donations from collection pots and money raised through other events such as fancy dress days.

The charity was chosen as Roys Bowthorpe store's charity of the year for 2021 after being nominated by mother and son employees at the store Lindsey & Paul Carr. The two nominated the appeal because Lindsey's late husband received hospice care at home with support from the Priscilla Bacon Lodge team and was subsequently voted for by the staff members in the store unanimously.

The Priscilla Bacon Lodge is a much-valued part of Norfolk's healthcare system, supporting up to 10,000 patients a year with their Hospice At Home team. Their current location has beds & facilities to provide inpatient palliative care for up to 16 patients, however since it opened in 1979 the population of Norfolk has increased significantly and there is a much greater need for palliative care in the county. Their appeal aims to raise £12.5 million to build a new hospice with modern facilities and capacity for up to 24 patients. Roys is thankful to our customers and staff for raising this money for such a worthy cause.

More information about our local suppliers and how Roys helps charities is available on our Charity & Community page.

2p Donation to local foodbanks for each local product purchased in November

Let's Make It Local This Christmas By Supporting Local Suppliers & Local Foodbanks

This November we're making it easy for you to support both local suppliers, and those in need in your local community by doing one simple thing. Every time a local product is bought during November we'll donate 2p to a local foodbank so that they can give their emergency food parcels some extra Christmas cheer in December.

How do you know what's local?

While in store simply keep an eye out for the green "the Local Choice" or yellow "Supporting Local Business" signs in front of products. The Local Choice products are made locally and travel less than 50 miles to your store, meaning you can be confident you're buying products with low food miles. Supporting Local Business products are supplied by businesses within 50 miles of your local store, but either travel further than 50 miles to get to store, or the products they supply may not be locally made. By choosing both of these types of products you know you're helping your local economy, supporting local businesses, and helping to provide jobs in the local community. Both products from suppliers with the green or yellow signs are counted, so for every item you buy in November you know you'll also be helping your local foodbank too.

How many products in your shop could be local?

Lots, we stock thousands of products from over 100 local suppliers! Think local foods are just fresh fruits and vegetables? Think again! Tea bags? Choose Nelson & Norfolk Tea, and don't forget some Norfolk Cookie Company cookies to go with your cuppa. Cooking oil? Yare Valley oils or Hill Farm Oils are for you. Doing a spot of baking? Make sure you get Silver Spoon sugar and Marriages flour. Fancy a drink? Breckland Orchard and James White juices will quench your thirst. Something stronger? We've a wide selection of local beers, ciders, wines and gins. Even if you're after a fresh cut Christmas tree, that's local too! But don't worry, of course you can get seasonal local fruits, vegetables, meats, cheeses and all the sorts of things you'd expect as well.

How do you know you're helping a local foodbank?

We're not just tracking the total sales of local products, we're tracking the sales for each individual store. This means purchases of local items you make in store will put 2p each into the pot for the local foodbank near to your store rather than going to help foodbanks further afield.

More information about our local suppliers and how Roys helps charities is available on our Charity & Community page.


Gyre & Gimble Gin

Gyre & Gimble

Gyre & Gimble is a distillery based in the heart of Norwich. They make award winning gins inspired by the works of Lewis Carol such as their Nohow London Dry Gin which and Queen of Hearts cherry gin, which won first place at the Gin Guide Awards 2021 in the traditional gin category and flavoured gin category respectively. Their Callooh Callay Coastal Gin is flavoured with salty rock samphire and floral lavender.


Tacon Pumpkins

Tacon Farm

The Tacon family have a farm in Rollesby, Norfolk where they have been farming for three generations. They supply Roys with a number of fresh vegetables such as asparagus in the spring and pumpkins in autumn, all of which travels only 12 miles down the road to our Wroxham supermarket!

Roys of Wroxham wins Best Department Store in The Greats Gift Retailer Awards 2021 Roys of Wroxham wins Best Department Store in The Greats Gift Retailer Awards 2021

Roys of Wroxham wins Best Department Store!

Roys has been crowned the Department Store of the Year at The Greats: Gift Retailer Awards after beating stiff competition from the likes of John Lewis & Partners and Fenwick. The award, conferred on Roys at The Greats Awards was attended by suppliers of gifts and homewares in the industry along with a plethora of notable retailers.

The organisers of the event explained that Roys of Wroxham was awarded Best department store in part for initiatives supporting the wider community over the difficult last 18 months.

The award was collected by Roys Gift buyer Sarah Cox to cheers from suppliers. Sarah, who has worked for Roys since leaving school, was overwhelmed with well-deserved best wishes from attendees and said she was “so pleased”.

Paul Roy, Buying and Marketing Director of Roys said “We are over the moon for Sarah and the team to be recognised with this award; we often talk about development and the journey but it is so nice to have an outcome once in a while that recognises the dedication and distinction of our colleagues, this is a special moment for us. Roys came from humble beginnings, founded by brothers Arnold and Alfred Roy and so it’s with great pride and immense gratitude that my brother (Managing Director) Ed and I thank our staff, our supply chain and our customers.”

Finalist of the Best Department store were:

  • Barkers and Barkers Home, Northallerton
  • Fenwick
  • John Lewis & Partners
  • Morleys Group
  • Nicholls, Abergavenny, Brecon, Brecon Country, Crickhowell
  • Roys of Wroxham, Wroxham

“With the festive season approaching, receiving the Best Department store from The Greats Gift Retailer Awards will hopefully give customers another reason to visit our 126-year-old business,” added Joanne Symonds, Marketing Manager for Roys.


Aspall vinegar


The Aspall family began crafting cyders at Aspall Hall in 1728. Eight generations on and they are still obsessed with making the highest quality products from the very best fruit. The cyder is pressed, fermented, and bottled on site in Suffolk using the best apples and champagne yeast to ensure the flavour of apple shines through. Best of all, we have special offers on our entire range of Aspall products all month, including 20% off all vinegars, and multibuys on cyders.

Roys is a Norfolk Wildlife Trust Member

We are a Norfolk Wildlife Trust Investor in Wildlife!

To celebrate we will be donating 20p from the sale of each selected bee related product featured in our upcoming August 2021 leaflet.

Norfolk Wildlife Trust is the oldest Wildlife Trust in the country. Their vision is a future where wildlife is protected and enhanced and that people are connected with and inspired by Norfolk’s wildlife and wild spaces.

We all appreciate nature is some way or another, and in Norfolk we are so lucky to be surrounded by such a beautiful and inspiring natural world. Roys are fully in support of keeping it this way and we are very proud to be supporting this fantastic trust in caring for nature reserves, giving out expert conservation advice and educating the next generation with school & university trips.


HG Blake Norfolk reared beef

H.G. Blake

HG Blake are a family owned company based in Costessey, Norwich that supply Roys with Norfolk reared beef from Farm Assured farms across the county. Making use of the the natural beauty and rich fertile grazing which have long made the area synonymous through the years with quality agriculture and the production of excellent livestock.


Place UK fruit

Place UK

Place UK Ltd is a local supplier based in Tunstead, Norfolk and one of Britain's leading fruit growers. They are a family run company, founded by John Place in 1954 and currently run by Tim Place. They supply Roys with locally grown strawberries, raspberries, cherries and blackberries during the summer months of the year when the fruits are in season.


Jonas Seafood
Jonas Seafoods LOGO

Jonas Seafoods

Jonas seafoods specialise in crab and lobster catching and processing. The main speciality is the world renowned Cromer crab, the crab is cooked and prepared on a daily basis, the crabs are cooked in traditional water boilers, handpicked and chilled ready for distribution. The crabs and lobsters are landed daily throughout the season from the family boat Rory James and other local vessels.


Tacon Farm Asparagus
Tacon Farm LOGO

The Tacons

The Tacon family grow top quality produce at their farm in Rollesby, Norfolk which is only 12 miles down the road from our Wroxham supermarket. They have been growing asparagus for over 30 years and still pick and bundle the crop by hand.


Yare Valley Oils

Yare Valley

The Mack family have been living and farming in the Yare Valley since the early 1900's. Their Yare Valley Oils are grown, harvested, pressed and bottled on the farm next to the Norfolk broads. They cold press the oils to retain its flavour and nutritional benefits and then re-use the waste in their biomass boiler to fuel the farm. Best of all, our entire range of their products are 20% off for the month of April!



Adnams Southwold

Established in 1872 at Sole Bay brewery in Southwold, Adnams is best-known as a brewer of beer. Their vast range of beers include many award winning brews made using local ingredients. They are also distillers of Copper House Gin which was introduced in 2010 when the Adnams Copper House Distillery was built and opened.


Havensfield Happy Hens
Havensfield LOGO

Havensfield Happy Hens

At Havensfield Happy Hens they believe that happy hens lay the most delicious eggs. At Havensfield the hens are kept happy by living in small flocks in the Norfolk and Suffolk countryside with room to run, jump, fly and play with the most delicious, local, nutrient rich food delivered to their feed troughs.






Highlights of how Roys has helped charities in 2020

How we helped charities & communities in 2020

During 2020 Roys is pleased to have been able to help a large number of charities and good causes both locally and nationally. The total number of causes Roys has been able to help is 143, ranging from air ambulances to rescued animals and everything in between. Around half of the causes helped were through raffle prize donations, meaning many of the donations will have hopefully gone on to help raise even more money for charity.

In total we've raised over £33,000 through our MADL donations, plastic bag charges, raffle prize donations & other money-raising such as wearing fancy dress on special days & in-store collections.

The 5p plastic bag charge has raised £15,692, going to several charities. Our stores have different charities of the year voted on by the staff and those charities will receive a donation equal to the amount that store has raised. In total 10 charities will receive the following donations; £4939.91 to Faith Animal Rescue (raised by our Wroxham Food Hall, fuel station, DIY Centre, head office and Norwich distribution centre), £1950.20 to Norfolk Accident Rescue Service (raised by our Wroxham Department Store, Garden Centre and Roys Toys), £3617.54 to the Friends of Harford Manor School (raised by our Bowthorpe store), £917.31 to Beccles Lions Club (raised by our Beccles store), £374.62 to St Martin's House (raised by our Dereham store), £1264.50 to Norfolk & Waveney MIND (raised by our Magdalen Street store), £357.35 to Friends of Horsey Seals (raised by our North Walsham store), £900.43 to The Bridge Project (raised by our Sudbury store), £968.97 to Nelson's Journey (raised by our Thetford store) and £401.33 to East Anglian Air Ambulance (raised by our Highway store).

Our Making A Difference Locally Fund (MADL) has helped 24 great causes with donations ranging from £100 to £1,000. In this scheme, money is put into Roys' MADL fund based on sales of selected grocery products sold in Roys stores and then used to help local charities and good causes. Donations from this scheme include; £1000 to Priscilla Bacon Lodge new hospice appeal, £500 to Sea Palling Lifeboats, £1000 to Norman Lamb's mental health charity, and, £500 each to Wroxham & Hoveton Good Neighbour Scheme foodbank and Falcon Junior School foodbank.

In store actions have raised nearly £5,000, with staff and customers coming together to help several great charities. Much of this money comes from collection pots in-store, but events such as Children in Need (£1,206), Christmas Jumper Day (£489 to Save The Children) and Wear It Pink (£285 to Breast Cancer Now) are also very significant.

More information about how Roys helps charities is available on our Charity & Community page. If you would like to be considered for the MADL fund please contact [email protected] telling us a bit about your charity or project and how you would like help.

Roys News Archives
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