LOCAL Heroes

At Roys we're proud to stock over a thousand local products from over 100 local suppliers! We believe stocking locally sourced products is better for our customers, the local community, and the environment and endeavour to source our products from local suppliers wherever possible and when in season.

We stock a wide range of locally & regionally sourced products throughout our food hall from apples and asparagus to Wherry & whiting, in our greengrocery & butchery as well as the beer and wine aisles too. We source the products from a variety of local suppliers, from farmers and fishermen to pie makers and winemakers, businesses based in Norfolk and Suffolk. Below are just a few of the suppliers we source products from.


Burn Valley Wines
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Burn Valley Vineyard

In October 1989, the 'Family Robinson' settled at Crossways Farm, North Creake, where Laura, Jack, and Samantha relished coastal life alongside their parents, engaging in traditional Norfolk farming practices of cereals, sugar beet, and sheep grazing. Jack, now a seasoned farmer, resides on the farm with his wife Natalie and their children, Archie and Ava. Laura pursued a career in Forensic Science until she and her partner Steve journeyed to Norway and Austria, where Steve honed his culinary skills in esteemed restaurants. Returning to Norfolk in 2013, they established Burn Valley Catering. Meanwhile, Samantha pursued her love for languages, teaching English abroad. In 2015, John proposed the family vineyard venture, which gained approval, leading Laura to undertake vine-growing courses while both she and Samantha achieved WSET certifications.

More of our Local Suppliers


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